Rite Aid Corporation is one of the nation's leading drugstore chains, combining its large store base, strong brand name, modern distribution centers and superior pharmacy technology with a talented team of approximately 72,000 full and part-time associates serving customers in 28 states and the District of Columbia. Rite Aid currently operates approximately 3400 stores, reporting total sales of $16.5 billion at the end of its 2004 fiscal year.

The Rite Aid sell-through testing program was designed to provide you and your category manager with information on how well your product will sell throughout the entire chain. To determine its potential, we measure the sales of a product over an eight week period in a sample of twenty Rite Aid stores. The results enable you and the buyer to make an informed decision about adding a product to their assortment.

All companies are referred to the sell-through testing program by Rite Aid category managers.

Rite Aid has partnered with Warehouse Products Testing (WPT) to facilitate Rite Aid's sell-through test program. This process provides fast and easy setup of your product at Rite Aid, and establishes a point of contact for feedback.

Real Life Conditions: Your product is given every chance to sell well during the program. The Plan-o-gram Department will choose the shelf location for your product, often placing it next to the best seller in its category. WPT's detailers set up your product on the shelf, test scan it for correct pricing, and photograph it on the shelf. The photographs are then sent back to the WPT sales office for analysis. The clock for the eight-week period starts ticking only on the day your product is set up correctly.

Post Test: At your program's conclusion, WPT will send a sell-through report to you and to your Rite Aid category manager. The detailed report will contain sales information for each week of the test and the average sell-through rate over the entire period. Your report package will also include pictures of product set-ups in the test site.

Selling at Rite Aid: At the conclusion of the test, you will negotiate with Rite Aid either directly, though your rep group, or through your distributor. WPT is not involved in this part of the sales process and charges no further fees or commission. At your request WPT can provide you with the names of qualified rep groups or consultants.

Test Fee Schedule:

A 20 store test for one item: $7,500

A 20 store test of each additional item tested concurrently: $3,000.

Different prices may apply for larger multi SKU tests.

For more information click here to contact us or call us at 508-580-3300.