WPT
WPT
WPT

Staples invented the office superstore concept and is the largest operators of office superstores in the world with more than 2,000 office superstores.

Staples, Inc. is a $18.2 billion retailer of office supplies, furniture and technology. Headquartered outside Boston, Staples invented the office superstore concept and is one of the largest operators of office superstores in the world with over 74,000 employees. Staples also operates e-commerce, mail order catalog, and contract supply businesses. Staples Express stores are smaller versions of Staples superstores and they are located in densely-populated downtown markets.

Each Staples superstore carries over 7,000 brand name products (Staples Express stores typically offer over 5,600 SKU's) for businesses and home offices, including supplies, furniture, small business machines, computers and peripherals - all at Guaranteed Low Prices. In addition, each store features a full-service copy center and UPS Shipsite services.

It can be very difficult to gain an audience with the Staples buying team.  WPT has a unique arrangement with Staples, which enables them to sell your product on the shelf in a test set (10-30 stores) of Staples stores for an agreed to test period (8-12 weeks) in order to determine its sales potential.

Our program can get your product on the shelf in as little as four weeks! Here's how it works:

WPT has arranged an one-of-a-kind, test marketing program that places your product quickly and efficiently on the shelf at a test set of Staples stores. Here are some features:

  • Using modeling software, Staples chooses a test set of stores that best represent your product's category in the chain of Staples stores.
  • Specially-trained WPT detailers meet your product at the stores; personally set it up on the shelf, test scan it for correct pricing and photograph in planogram. The photographs are then sent to WPT for review.
  • Because Staples is looking to see how well your product performs relative to the competition, it is merchandised accordance to Staples merchandise strategy.
  • Clean Test - Relevant Results. Attention to traffic flow, merchandising and shelf detailing as well as the fact that the test locations are not revealed until the end of the test period, provide a relevant indication of potential annual sales which Staples buyers have confidence in.
  • You retain all documentation regarding your sales results.
  • You receive money from the sale of your product during the testing period and any product not sold will be returned to you.

Real Sales, Real Results, Real Fast.

Base Test Fee Schedule

A 10 store test for one SKU: $7,500

Each additional SKU: $6,000

Tests with additional test stores, test weeks and/or SKUs will need to be custom quoted.

For more information click here to contact us or call us at 508-580-3300.

Click here for more information on the testing process.

WPT, Inc. • 20 Minuteman Way • Brockton, MA 02301
508-580-3300 voice • 508-580-3993 fax

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