WPT, Inc. - market testing, product testing, retail, evaluations, positioning, Staples, Best Buy, Compusa, Tech Data, Sports Authority

WPT provides an excellent, turn-key service. Given the constant change at retail, it is difficult to test new shelving concepts. Robert Szewc and his team provide complete, timely support including matched store/market selection, resets, data, and analytics. Further, the fact that WPT is on-site at Albertsons, we also benefit knowing that we have full retailer support from design through execution.

Connie Dikkenberg
Pfizer, Inc.

"We found the value of testing with WPT extends well beyond simply testing with Rite Aid. The process provided us with extremely useful data relating to our product's performance in one of retailing's most competitive sales environments. The knowledge we gained about our product's performance against the strongest brands in the business, at this level of retailing, continues to be invaluable in both new product development and sales meetings with Rite Aid and other retailers. We are very happy with our WPT experience. Investment returned."

-- Nicholas Woodman

President, GoPro

I have had the occasion to work with George and the WPT folks on several occasions. In the tests that we've done at Staples and Radio Shack, we have found the WPT team easy to work with and to accurately explain the processes involved. One test we did at Staples was a success and resulted in a rollout of two software titles. Another test we've done was not successful, but the manufacturer learned quickly that there were a few aspects of the product that needed to be addressed in order for the product to be successful in retail.

Given the cost, both in terms of dollars and time, of getting a product on the retail shelf, being able to get a real market test, on the shelf, can be a very effective way of learning whether the product will be able to stand on it's own or if it needs to be tweaked. The costs in retail are too large to take chances on not having a retail-ready product. A WPT test gives you a real-life test for substantially less than it would cost to go through regular channels, roll out, and then learn that the product needs work.

Pete Simonetti
SMG Software Solutions, Inc.
petesmg@msn.com

The Mead Corporation ran three tests with Staples through their testing company, WPT. Of these tests two products sold successfully and one did not. Since we have seasonal and perishable products, the cost of rolling out a new product that does not sell well is very high. Our company liked the fact that this test gave us factual customer acceptance rather than focus group opinions. Since then we have used WPT's services on several other new products.

Jerry Foley
The Mead Corporation
Sidney, NY

I would like to thank WPT for your very competent and professional testing of our FIRST STATE QUARTERS OF THE UNITED STATES COLLECTORS MAP product in the Staples stores. Your testing program enabled us to demonstrate to our buyer that our product could sell well in the Staples environment.

Because the testing was so successful we had a quick rollout to Staples 860 stores in North America. You can be sure we will be testing other products in the future.

Sincerely Yours,
Angelo Bianco
TELEBRANDS

I just wanted to thank you for your effort regarding the Staples test this year. As you know, it has led to a "Back to School" program with Staples for our company. Your staff did a very professional job and the execution of the test program was excellent. Thanks again for your help in making this a successful test!

Barry Casper
Vice President Sales & Marketing
California Pak International, Inc.

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WPT, Inc. • 20 Minuteman Way • Brockton, MA 02301
508-580-3300 voice • 508-580-3993 fax